13 Ways to Demonstrate Authenticity on Facebook
13 Ways to Demonstrate Authenticity on FacebookHow many times have you heard a marketer or social media manager tell you to “be authentic” on social media platforms. We’ve all heard it a billion times,...
View ArticleCommon Mistakes by Social Media Newbies
Common Mistakes by Social Media NewbiesNo matter the size of your business, it is important to be active on social networking sites, especially Facebook and Twitter. Large companies dedicate entire...
View ArticleUsing Social Media To Promote The Small Business
Using Social Media To Promote The Small BusinessAs we enter the season of giving, having just passed the time to give thanks, for many of us it’s a time to reflect on the year that has just passed. As...
View Article12 Holiday Gifts for the Socially-Savvy Small Business Owner
12 Holiday Gifts for the Socially-Savvy Small Business OwnerIt’s that time of the year again, when we scour the malls and comb through online deals, looking for just the right gifts for all of the...
View ArticleQuora – What It Is and Why I Haven’t Been Very Active (Yet)
Quora – What It Is and Why I Haven’t Been Very Active (Yet)Everyone has questions, but where do you find answers when you don’t know who to ask? Many are turning to Quora. Quora is all about asking...
View ArticleTake Your Social Relationship Offline
Take Your Social Relationship OfflineNowadays, more than ever before, it’s easy to lose our perspectives of human relationships. We’re migrating more and more of our social lives, particularly...
View Article9 Small Business Blog Ideas for Spring
9 Small Business Blog Ideas for SpringThis winter has been quite mild in Vermont, but it’s still nice to know that spring is just around the corner. I always feel inspired and enthusiastic at this time...
View ArticleTarget: The “Unreachables”
Target: The “Unreachables”I work at an association, where currently about 90% of communications are directed at the entire member base. Our target audience is small but when it comes to communication,...
View Article6 Lessons From My Father on Being a Successful Businessowner
6 Lessons From My Father on Being a Successful Businessowner Like most pre-teens and then teens, I didn't think much about my father's role as a businessowner or how he managed to build a successful...
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